The Big Sip

The Big Sip launches its 5th episode and the 1st of 2021 with a true change-maker in the industry, challenging those in the industry around him to question: what does it mean to be a "luxury wine company," when so often that's tied to signifying exclusivity? With roots tracing back to his home-grown country in Iran, Kashy dives in and reflects on how coming from an oppressive country shaped his mindset on recognizing the importance of individuality and inclusivity. Marching to the beat of his own drum, and drawing inspiration from legend punk rock artists and bands, much of his approach to life and his winemaking style is centered around the notion of being unapologetically and authentically yourself. As an adult he's embraced his experiences in advertising (Google, Microsoft, LiveNation, Universal Music Group, & more) and utilized it as a driving force to continue bridging cultures together, most notably and recently expressed through the beauty and diversity of his wines and the creative, cultural culinary programs at Ashes & Diamonds winery.